Crunch Point – Book

  1. Crunch Point – The 21 Secrets To Succeeding When It Matters Most
  2. Crunch Point – summary


Develop a Contingency Plan
You need to have a contingency plan for possible emergencies
and crises. What steps would you take if something went seriously
wrong? What would you do first? What would you do second?
How would you react?
Develop a scenario—a story line and a plan—describing how
you would handle a negative situation, if it occurred. This is
called ‘‘extrapolatory thinking’’ and is the hallmark of superior
problem solvers. They look down the road into the future, imagine
what could happen, and then come back to the present to plan
well in advance of the possible occurrence.

Knowing What You Know Now
• What products or services would you immediately start
producing for sale?
• What products or services would you not offer again
• What customers would you contact immediately?
• What business activities would you engage in first?

Identify the Main Constraint
Once you have a goal and a plan, you then ask yourself, ‘‘What is
the limiting factor in achieving this goal?’’ What is your main
constraint or bottleneck? Another way to phrase this question is,
‘‘Why aren’t I already at my goal?’

Test Your Excuses
There is a way that you can test your excuses to see if they are
valid. It is simply to ask yourself, ‘‘Is there anyone else who has
my same excuse but who is moving ahead and succeeding nonetheless?’’

Identify External Constraints
The second type of constraint, which accounts for the other 20
percent of bottlenecks, is external



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